Victoria’s Secret Fashion Show to Return in Late 2024

Victoria’s Secret is bringing its runway present again, the corporate introduced Wednesday.

In an Instagram publish, the intimates retailer mentioned the present will “mirror who we’re at present, plus every part you realize and love.”

The televised lingerie style present started in 1995 and was final hosted in 2018. At its peak it drew over 10 million viewers and featured high fashions together with Gisele Bundchen and Kendall Jenner. Within the late 2010s, nevertheless, the occasion noticed its viewership dwindle because it confronted scrutiny for its casting of predominantly white, skinny and cisgender fashions as requires inclusivity had been gaining steam within the style business. In 2019, the occasion was placed on an indefinite hiatus.

Since then, the corporate has tried to revamp its picture by means of a push for variety — it added extra ladies to its board, elevated its measurement vary and solid extra various fashions. Regardless of the shift, Victoria’s Secret continued to lose market share to new lingerie upstarts together with Rihanna’s Savage X Fenty, which additionally produces its personal style present.

Final 12 months, in an try to supply a contemporary replace to the present, the corporate produced a feature-length movie showcasing style collections from artists in 4 cities all over the world which was out there to stream on Amazon Prime. The movie missed the mark with viewers who felt the documentary was not in keeping with the model’s picture. One Amazon Prime reviewer wrote, ”I’ve by no means been much less within the model itself till after watching this. As a teen, when VS was at its top of success, I used to be obsessed … Now as an grownup who truly can afford to spend the cash I want I had 10 years in the past, I wouldn’t step foot within the place after this disaster.”

The revival of the runway will “ship exactly what our prospects have been asking for — the glamour, runway, style, enjoyable, wings, leisure,” the corporate mentioned in an e-mail.

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A much-hyped picture revamp has didn’t win again prospects. On Thursday, the corporate advised traders about Plan B: spruce up shops, increase into new classes and produce again a little bit of the previous Victoria’s Secret. As one govt put it, “sexiness may be inclusive.”