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The Card Designer Highlight is a collection that includes impartial makers whose greeting playing cards you could find in Paper Supply shops. Meet and be impressed by a brand new designer each month on our weblog!
This month, meet our Card Designer Rosanna of Shorthand Press. Rejoice Worldwide Ladies’s Month and learn the way this girl owned enterprise began 16 years in the past and the place a gentle tempo, authentic greetings and the magic of letterpress has result in at the moment in our weblog put up right here.
How did you each start your card-making profession?
A few years in the past, I discovered myself drawn to this little retailer in Seattle. I’d go in and simply take a look at the greeting playing cards, really feel the paper, learn the phrases, take a look at the again to see who made them, after which attempt to discover out extra concerning the firm and one who had made the playing cards. I discovered that the printing methodology that I noticed on these playing cards that I used to be so drawn to was referred to as letterpress printing. I discovered a category and discovered methods to print on a letterpress, purchased my very own press and began printing enterprise playing cards and wedding ceremony invites.
It wasn’t till I used to be a few years into printing that I assumed to myself “Perhaps I attempt my hand at making a greeting card. I’ve a couple of concepts!”. I made just a little assortment of about 12 playing cards, took images of them, assembled a tiny catalog and walked into a couple of shops in Seattle to hawk my wares. And the Shorthand greeting card line was born!
Creating greeting playing cards has been such a satisfying and great profession and I’m so glad that I found letterpress greeting playing cards in just a little retailer in Seattle all these years in the past. I can’t consider how far that little assortment of 12 playing cards has come!
The place do you draw inspiration from? Meals? Pop Tradition? Timeless Motifs? Playful Puns?
Inspiration comes from coloration combos, from structure, folks artwork, swatches of previous material. Inspiration for sentiments comes from my life and the lifetime of these round me – what are the playing cards we need to ship that we don’t have the phrases for? What are the events we discover ourselves celebrating?
It’s necessary to me that the emotions we categorical on our playing cards for each scenario are authentic. There are solely so some ways to say Glad Birthday, however the problem of arising with a brand new technique to say it’s enjoyable! After I assume I’ve give you an concept that I’ve by no means seen earlier than, I google the mixture of phrases to double test that another person hasn’t already had this sensible thought, haha. We’ve got a pair older playing cards in our line which have candy sentiments which can be common equivalent to “I really like you to the moon and again” – however even that line doesn’t have a particular creator attributed to it.
What does your day appear like as a card maker and designer?
I drop my daughter off in school after which head into work. My desk is at our first retailer location within the Highland Park neighborhood of Los Angeles. Our print store is positioned at the back of our retailer. At this level in my work trip, the majority of my time is spent operating this firm – which I completely love. Every day brings numerous areas of focus within the enterprise from serious about wholesale gross sales, budgets, print schedules, social media, analyzing information, constructing programs, conferences, picture shoots, what every retailer wants. I really like being within the print store to see what Nick and Paul are printing that day, I like to get a glimpse of the orders Martin is delivery out, watching Coral, Corey and Ian make notebooks and fold greeting playing cards to satisfy orders. It’s enjoyable to stroll by the shop and listen to the retail workforce working with prospects, to sit down at my desk and work with the again of home workforce on the print store and retail operations, or hear concerning the progress of our wholesale gross sales from Molly. I’ve a completely great workforce and I’m so lucky daily to work in such an awesome surroundings.
After which earlier than I do know it, the afternoon comes and I race again residence to choose my daughter up from faculty. Usually the concrete work is completed for the day, however simply dwelling life as a enterprise proprietor and entrepreneur is stuffed with inspiration. Within the down time after work is usually when my artistic mind subconsciously thinks of recent card concepts or continues to refine concepts for brand spanking new merchandise, or I’ve an thought of methods to remedy a query on a spreadsheet. I’ve discovered that point spent NOT working is as invaluable as time spent working and I really like being open to the inspiration that may hit once I’m doing non-work associated duties.
What’s your most well-liked medium?
Letterpress printing remains to be our main printing methodology and I simply adore it a lot. The best way colours overlap to create new colours, the best way the feel of the paper provides a further layer to the general design is a magic I haven’t gotten uninterested in but. For instance: a area of flowers is printed on a card, the inexperienced ink urgent into the paper – the aid of the little white flowers left poking by the inexperienced have an nearly 3-D side to them as a result of the white paper has not been smooshed down by the press. The white flowers appear like they’re coming out of the sector. Then blue ink is added to create the sky, and little flower stems and grass blades seem the place the blue ink additionally overlaps in sure spots with the inexperienced ink. I don’t assume I’ll ever recover from how a lot I really like letterpress printing!
What does your artistic course of appear like?
Ariel is my co-greeting card designer at Shorthand and since 2017 we’ve labored collectively to create all of the playing cards. Yearly we share inspiration with one another of what we’re loving (proper now we’re very floral heavy, and I simply can’t get sufficient!). This contains explicit motifs, coloration combos, and so on. After which as we work by every assortment, every new launch, we pull from our bigger themes that we’ve compiled for that yr and we predict by the emotions we would like for every card. It’s a true artistic partnership. Ariel creates the visible parts, I consider the emotions and do the handwriting for the playing cards, after which we refine our ideas – it may be tough to inform the place her work stops and mine begins and vice versa. It has been such a pleasure to develop such a robust artistic partnership and I believe our work is stronger due to our teamwork.
What are you most happy with as a creator and card maker?
I’m so happy with the gradual and regular journey this enterprise has been on. I began printing in just a little shed in my yard in Seattle 16 years in the past. The print store moved to Los Angeles, the workforce expanded, we opened our first retail retailer 8 years in the past, we simply opened our second retail retailer final summer season, our wholesale line continues to develop, we’ve such nice relationships with each our distributors and our stockists. I’m proud to have created jobs that pay individuals pretty, this work is actually all a lot extra fulfilling due to the workforce doing this work with me. I’m happy with the truth that I’m nonetheless delighted by greeting playing cards even 16 years later.
Any private tidbits? Particular abilities/enjoyable information?
This yr, in an try to develop my mind past mothering and dealing, I purchased a drum set. I’ve at all times wished to discover ways to play the drums, so now I’ve a equipment in my storage and most afternoons I am going out and play for some time whereas my daughter performs close to me within the storage. This expertise has been an awesome reminder that studying new expertise is invigorating!!
Discover Shorthand Press Playing cards, equivalent to Funkier Cheese Birthday Card, Stoked for Your Engagement Card, and Planning a Wedding ceremony Card at our native retailer or on-line at papersource.com. For extra inspiration and behind-the-scenes motion, observe ShorthandPress on IG.
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