In Focus: Webinar recap

Final month, the 500px staff hosted our second Licensing webinar in our In Focus collection. In Focus dives deep into numerous Licensing and business themes to interrupt down matters and ideas aimed to assist photographers develop their portfolios with content material sorts picture consumers are searching for.

Our newest webinar, In Focus: Capturing realness in business pictures, detailed the significance of realness and authenticity in business promoting. The 500px staff walked by means of numerous phrases and buzzwords generally used, and illustrated methods to shoot profitable content material for at the moment’s shoppers.

“It’s an thrilling time,” says our Group Supervisor, Logan Bales. “We’re experiencing a turning level inside promoting. Gone are the times the place manufacturers and firms can ‘pull the wool over shoppers eyes’ and rely solely on techniques. Immediately shoppers are extra educated and are particularly conscious of selling and promoting methods that have been traditionally used.”

What does this imply? Properly, the buyer model relationship is altering drastically, and we see extra shoppers being verbal of their expectations and wishes. Customers wish to see extra real looking and on a regular basis depictions of individuals and life of their promoting. They wish to cease chasing perfection and as a substitute deal with world impacts and values. This has led to manufacturers and firms adopting extra relatable and real branding that builds belief and transparency that customers wish to see.

If you’re contemplating incorporating realness and authenticity into your business portfolio we extremely suggest you try the recorded webinar on our 500px YouTube channel and obtain the PDF in our 500px Licensing Discord to confer with. You’ll be taught key phrases, see actual life promoting examples, and be taught our business shoot technique that can assist you profit from your photoshoot. Plus, the 500px staff deconstructs numerous demographics that can assist you strategically plan your shoots, and we give ample content material sorts and shot lists to work from!

Try the recorded webinar right here and ensure to hitch our 500px Licensing Discord to remain updated on trending themes and webinars!

Not on 500px but? Click on right here to be taught about Licensing with 500px.

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