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Canva has acquired Affinity’s dad or mum firm, Serif. Serif is a reputation that’s been round since at the least as way back as Home windows 3.11. I can bear in mind utilizing their software program again within the Nineties for desktop publishing and different duties.
Now, Serif’s merchandise, together with Affinity Picture, are owned by Canva. Affinity CEO Ashley Hewson posted a press release asserting the acquisition and reassuring clients to not fear. Nothing is altering – but.
Serif + Canva – Why are they merging?
Based on Hewson, the Affinity merchandise will proceed as they’ve been. It’ll nonetheless be the identical UK group engaged on it on the similar UK workplaces. Nothing goes to vary. At the very least, nothing but. Nonetheless, the acquisition will profit each firms.
Canva will inherit a strong skilled imaging workflow in a number of fields. Affinity’s merchandise can have entry to Canva’s huge cloud capabilities. It’s an fascinating marriage, and somewhat unhappy to lastly say goodbye to Serif in spite of everything these years.
To our wonderful Affinity group,
At the moment marks a momentous new chapter in our journey collectively.
I’m thrilled to announce that Affinity is becoming a member of the Canva household.
It is a second of nice pleasure, anticipation, and profound gratitude for all of you who’ve been a part of our story to this point.
We all know that these of you who’ve put your religion in Affinity, some since we launched our very first Mac app, can have questions on what this implies for the way forward for our merchandise. Because the inception of Affinity, our mission has been to empower creatives with instruments that unleash their full potential, fostering a group the place innovation and artistry flourish. We’ve labored tirelessly to problem the established order, delivering professional-grade artistic software program that’s each accessible and inexpensive.
None of that modifications right this moment.
In Canva, we’ve discovered a kindred spirit who will help us take Affinity to new ranges. Their further sources will imply we are able to ship rather more, a lot quicker. Past that, we are able to forge new horizons for Affinity merchandise, opening up a world of prospects that will by no means beforehand have been achievable.
Canva’s revolutionary strategy to design democratisation and dedication to empowering everybody to create aligns completely with our core values and imaginative and prescient. This union is a testomony to what might be achieved when two firms that share a standard aim of constructing design accessible and gratifying for everybody come collectively.
I wish to specific my deepest gratitude to our unimaginable Affinity group. Your ardour, dedication, and relentless pursuit of excellence have been the driving pressure behind our success to this point, and I can’t wait to proceed this journey with you all.
To our loyal customers and the artistic group, your help and suggestions have been invaluable, we hope this this FAQ will reply a lot of your questions.
You’ve impressed us to push boundaries and repeatedly enhance, and we’re excited to embark on this new chapter collectively.
You helped us begin a motion.
At the moment, that motion turns into a revolution.
With heartfelt thanks,
Ash Hewson – Affinity CEOAshley Hewson
CEO
What’s coming sooner or later?
Affinity Picture and the opposite merchandise within the Affinity suite have developed at a reasonably wonderful tempo. They popped up out of nowhere to develop into probably the principle menace to Adobe Photoshop’s world dominance in lower than a decade.
It will likely be fascinating to see how Affinity Picture develops over the subsequent few years. Given Canva’s on-line capabilities, they could probably implement providers much like Body.io into Affinity Picture for photographers.
This may current a major step for the Affinity functions if issues had been to go this manner. However when or if that’ll even occur is anyone’s guess. It does appear to be the way in which issues are going, although.
For now, we’ll simply have to attend and see.
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