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In an surprising – however not illogical – announcement, Yashica and I’m Again have introduced they’re coming into a brand new partnership. Precisely what this partnership will supply has not but actually been revealed, however we are able to make some educated guesses.
Yashica is a fairly legendary title on the earth of pictures with a protracted historical past, particularly in relation to movie. I’m Again, then again, is a comparatively new firm creating digital backs for older 35mm movie cameras.
Yashica & I’m Again be part of forces
It looks as if a match made in heaven. The promise of simple and reversible digital conversion for movie cameras has been round ever since DLSRs began to usurp 35mm SLRs. A number of firms have introduced merchandise that by no means got here to fruition, and the entire thing felt a bit like vaporware.
I’m Again, nonetheless, appears to have succeeded the place these different firms failed. They’ve launched a number of merchandise over the previous couple of years and are at the moment operating a Kickstarter marketing campaign for what was initially promised all these years in the past: a drop-in 35mm movie canister alternative with a digital sensor connected.
The I’m Again Movie has already raised over $450,000 with 26 days nonetheless to go. If it lives as much as expectations, it’ll make lots of people very blissful. It comes with some caveats, corresponding to a 2x crop – which could be considerably mitigated on some lenses with a screw-on adapter at a lowered picture high quality – but it surely’s nonetheless no less than as helpful as Micro 4 Thirds cameras, which even have a 2x crop.
Yashica has additionally dabbled with bringing the previous movie SLR legacy to the digital world, asserting the Yashica Y35 in 2017. This was basically a digital digicam impressed by the corporate’s personal Electro 35 launched in 1996. The Y35 has an nearly an identical exterior and raised $1.28 million on Kickstarter. Its internals, although, massively didn’t stay as much as expectations.
What can we anticipate?
The businesses made a joint Instagram submit asserting the partnership, however they’ve remained pretty quiet on the specifics of the merchandise they’ll launch, solely hinting at common product varieties. In an interview with PetaPixel, I’m Again co-founder Filippo Nishino mentioned that the 2 firms might be co-designing a brand new product.
In addition they mentioned that there could be “a number of” different co-branded merchandise coming sooner or later, together with “lomo” sort merchandise, way of life merchandise, some high-tech devices and, in fact, pictures merchandise “corresponding to cameras and movies”.
I’m Again plans to faucet into Yashica’s distribution community to “attain a wider and extra various viewers”, which is definitely going to assist the corporate get its merchandise into extra fingers. What’s Yashica going to get out of it?
I anticipate they’ll get entry to I’m Again’s digital seize know-how. This would possibly lastly permit Yashica to succeed the place they’ve beforehand failed with the Yashica Y35. That being mentioned, whether or not we’ll see a Yashica 35mm movie digicam with an I’m Again detachable digital sensor or a co-branded devoted digital digicam is unknown.
What does Yashica must say?
Yashica Chairman, Kent Lui, mentioned “We’re happy to collaborate with I’m Again and convey not solely our basic Yashica cameras, however all analogs into the digital period”, which means that Yashica could merely be co-branding and distributing I’m Again’s merchandise.
However it will be good to see Yashica – which isn’t the Yashica it as soon as was – bringing again a few of its basic movie cameras. It could even be good to lastly see them launch a brand new model of the Y35 worthy of the Yashica title.
There’s no phrase but on after we can anticipate any co-branded product bulletins, however I’m Again is at the moment operating a Kickstarter marketing campaign for I’m Again Movie, the place it’s already raised over $420,000 with 26 days left to go.
[via PetaPixel]
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